Help for Small Businesses and Entrepreneurs from the Florida Electronic Library

DemograhicsNow features a new interface, making it simpler for your users to accomplish a number of tasks. The new look and functionality is highlighted by an advanced mapping tool that allows users to create customizable, printable maps with thematic scales in a variety of formats. The many benefits to your library business patrons include:

• Market sizing
• Segmentation
• Contacts within a segment
• Competitor identification
• Authentic credit ratings
• Expanded minority owned identification
• Legal business hierarchies (detailed business ownership classifications)
• Consumer and retail expenditures
• Lifestyle segmentation reporting capability
• Professional output, including charts and graphs
• Lists of businesses no longer in business (to enhance a business plan or market analysis with residential and location awareness/analysis)

The new DemographicsNow is the only eResource of its kind to provide mapping, addresses, mailing lists and essential tools to support the analysis required to complete an entire business plan.