Friday, February 24, 2012

Help for Small Businesses and Entrepreneurs from the Florida Electronic Library

DemograhicsNow features a new interface, making it simpler for your users to accomplish a number of tasks. The new look and functionality is highlighted by an advanced mapping tool that allows users to create customizable, printable maps with thematic scales in a variety of formats. The many benefits to your library business patrons include:
  • Market sizing
  • Segmentation
  • Contacts within a segment
  • Competitor identification
  • Authentic credit ratings
  • Expanded minority owned identification
  • Legal business hierarchies (detailed business ownership classifications)
  • Consumer and retail expenditures
  • Lifestyle segmentation reporting capability
  • Professional output, including charts and graphs
  • Lists of businesses no longer in business (to enhance a business plan or market analysis with residential and location awareness/analysis)
The new DemographicsNow is the only eResource of its kind to provide mapping, addresses, mailing lists and essential tools to support the analysis required to complete an entire business plan.