DemograhicsNow features a new interface, making it simpler for your users to accomplish a number of tasks. The new look and functionality is highlighted by an advanced mapping tool that allows users to create customizable, printable maps with thematic scales in a variety of formats. The many benefits to your library business patrons include:
- Market sizing
- Segmentation
- Contacts within a segment
- Competitor identification
- Authentic credit ratings
- Expanded minority owned identification
- Legal business hierarchies (detailed business ownership classifications)
- Consumer and retail expenditures
- Lifestyle segmentation reporting capability
- Professional output, including charts and graphs
- Lists of businesses no longer in business (to enhance a business plan or market analysis with residential and location awareness/analysis)